Marketing
pay per click
Our Pay Per Click (PPC) service at weSTART Digital Agency is designed to help your business reach its target audience quickly and effectively through targeted advertising campaigns. PPC advertising allows you to place ads on search engines and other platforms, driving traffic to your website and generating leads with measurable results. Our team of certified PPC specialists creates and manages campaigns that maximise your return on investment (ROI) by targeting the right keywords and demographics.
Here are some of the key aspects of our PPC service:
- Keyword Research and Selection: Identifying and targeting the most relevant and profitable keywords for your business.
- Ad Creation and Design: Crafting compelling ad copy and designing eye-catching visuals to attract your target audience.
- Campaign Management: Setting up, monitoring, and optimising PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media.
- Bid Management: Strategically managing bids to maximise ROI while staying within your budget.
- Performance Tracking and Reporting: Monitoring campaign performance and providing detailed reports to measure success and identify areas for improvement.
- A/B Testing: Conducting A/B tests on ad copies, landing pages, and targeting strategies to optimise campaign effectiveness.
- Remarketing Campaigns: Creating remarketing campaigns to re-engage visitors who have previously interacted with your website.
FAQs
PPC advertising is a model where you pay a fee each time someone clicks on your ad. It allows you to place ads on search engines, social media, and other platforms, driving targeted traffic to your website. You bid on keywords relevant to your business, and your ads appear when users search for those terms.
We conduct thorough keyword research using advanced tools to identify keywords with high search volume, low competition, and strong relevance to your business. We also consider user intent to select the most profitable keywords for your campaign.
We manage PPC campaigns across various platforms, including Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and more, depending on your target audience and business goals.
We use analytics tools and tracking codes to monitor key metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS). We provide detailed performance reports and insights to help you understand the impact of your campaigns.
A/B testing involves creating multiple versions of an ad or landing page and testing them against each other to determine which performs better. This helps optimise your campaigns by identifying the most effective ad copy, design, and targeting strategies.
We set daily and monthly budget caps within the PPC platforms and monitor spending closely. We also use bid management strategies to ensure that we are getting the most value out of your budget while maximising ROI.
Remarketing involves targeting users who have previously visited your website or interacted with your brand. It helps re-engage potential customers, encouraging them to return and complete desired actions, such as making a purchase or filling out a contact form.
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What our clients say about us...
Our working relationship with weSTART has been excellent throughout. We were carefully guided through the development process, it was very clear who would need to do what, and we almost always received responses and acknowledgements the same day. We valued weSTART\'s advice about industry standards and market trends, subtleties around colours and graphics, and technical knowledge about hosting and servicing options. They are a very friendly, knowledgeable and efficient business to work with. I\'d have no hesitation at all in recommending them to others
Geoff Cox, Chair
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