Top Gear Asset Finance
Top Gear Asset Finance is an independent finance broker that specialises in arranging finance for businesses and private individuals.
Project Information
The client came to us with the company name and asked us to look at creating a brand logo and identity for a website to promote the business.
The challenge was keeping the identity as far a way as possible from the famous Top Gear Television program whilst still being true to its name and what the company offers. The client wanted to specialise in Vehicle finance as well as promote other services.
Sector Environment, Finance
Branding & Logo Creation
Font Styles
Noto Serif Regular
Poppins Regular
Poppins Medium
Poppins Bold
Neutral colour Pallet
Website design and build
After a few meetings and discussions about brand positioning and customer target audience goals for the business and its offerings we set about establishing a visual direction for the brand to give it a professional , trustworthy established look and feel, creating confidence for clients and their that their investment is in save knowledgeable experienced hands.
The website is built up of over 50 pages using custom post types to separate the different types of finance products into 3 key business areas of Vehicle Finance, Asset Finance and Business Finance.
Using conditional logic forms, appealing visuals and unique assets the website allows users to navigate to key areas and ultimately submit an enquiry. The vehicle vehicle brands uses iconic brand visuals within an atoz filtering grid.
MArketing promotions
Once we had established the Logo and branded elements we were asked to apply these to several different elements and different media.
From large format advertisement billboards and banners in stadiums to social media assets.
Printed Advertising banners: 3.05m x 1.5m, 3m 0.5m, 6m x 2m
A few assets for social media which span most platforms including but not limited to. Linked in Facebook and instagram, Cover banners and posts promoting the business.
MArketing and Social media
Working with WeSTART is always a pleasure, they are easy to deal with and efficient – they have helped me with my branding, email set up, web design and advertising artwork. I could not recommend WeSTART highly enough. Any new business looking to get off the ground quickly needs to speak with the WeSTART team