Can Do South Yorkshire
The South Yorkshire Climate Alliance (SYCA) is an alliance of over 50 local organisations who are pressing for fair and effective action to tackle the climate and nature emergencies. It has existed under different names since 2008, but its core concerns have remained broadly the same.
Project Information
We were approached by Can do South Yorkshire to help them rectify a website that had just been built but they had been left after the build with no guidance or help, we were tasked to take over the website and investigate if it could be salvaged, after an initial discussion with them they decided that it would be best to start again. So we set about learning about the business and its objectives, Branding was the first step and establishing a more professional and serious feel to under pin the nature of what the alliance provides. Followed by the websites functionality and navigation, reconfiguring it with its audience in mind form the front end while structuring it for easy maintenance should the client want to take on that responsibility themselves.
Sector Environment, Charity
BRANDING
Original logo and Branding
The soft pastel colours, lacked in contrast and resulted in poor visibility on lighter backgrounds. The multi-colouring gave the brand a juvenile laid back impression. The multi colouring limited positioning of the logo across different backgrounds and mediums.
Refreshed logo and Branding
Simplified Colour Palette, We chose a green Pallette to reflect nature, energy, trust and to link with the ecological benefits, stripping back the logo of its over completed illustrations gives it a bold, authoritative, that displays confidence and certainty.
BRANDING AND WEBSITE
Evaluation of the homepage structure, gives insight into relevant articles and useful links to information available on the site quickly and easily.
Introducing illustrations that are simple and appropriate in nature not playful.
Climate change is a serious business!
We introduced, simple menu navigation that translates across desktop and mobile seamlessly, decluttering the header and listing clearly all pages.
Website Assets Animated Graphic Icons
weSTART developed animated Icons to add interactive and dynamic element to a somewhat information heavy area of the website.
MARKETING
Assets and follow up support to promote the new look and website.
Our working relationship with weSTART has been excellent throughout. We were carefully guided through the development process, it was very clear who would need to do what, and we almost always received responses and acknowledgements the same day. We valued weSTART\'s advice about industry standards and market trends, subtleties around colours and graphics, and technical knowledge about hosting and servicing options. They are a very friendly, knowledgeable and efficient business to work with. I\'d have no hesitation at all in recommending them to others
Geoff Cox, Chair