BASEM Annual Conference
British Association of Sports Exercise and Medicine.
The British Association of Sport and Exercise Medicine (BASEM) was founded in 1952 and is the largest multidisciplinary sports medicine organisation in the UK, offering full membership to medical practitioners and allied professionals.
Project Information
weSTART played a pivotal role in supporting BASEM for their annual Sport & Exercise Medicine Conference, the largest of its kind in the UK. Our involvement spanned the entire event lifecycle, from pre-event preparations to supporting on the day to post event communications including print and digital design, web development and marketing. The challenge lay in the dynamic nature of the conference, with evolving details for over 400 delegates, 62 speakers, sponsors, and exhibitors. Despite the ever-changing specifications, we developed a compelling theme—Sport + Health that ran throughout the branding and promotion.
Sector: Medical
SPORT + HEALTH
2023 ANNUAL CONFERENCE
5TH & 6TH OCTOBER
EMIRATES OLD TRAFFORD
weSTART spearheaded BASEM’s annual conference branding, distilling the essence of “Sport + Health” into a visually compelling style. We crafted a theme and color palette that resonated with the dynamic nature of the event.
Beyond the initial branding, our impact extended to practical elements like banners and program booklets, as well as dynamic online assets for promotion.
Event Branding
40,000 visits to the website
350+ tickets sold
BASEM’s recent conference was a hit, drawing a crowd that buzzed with energy over the two days. The conference hub page saw a significant traffic surge, becoming the go-to spot for engaged delegates. It was a standout event, marking the highest attendance in recent years and sparking lively interactions throughout.
MARKETING CAMPAIGN
weSTART played a pivotal role in promoting BASEM’s tickets, riding the initial wave during the early bird pricing, maintaining momentum in the middle months, and steering the final rush for tickets towards the end. Our support included crafting an engaging social media campaign that resonated with the audience at every stage of the ticketing process.
SOCIAL MEDIA MANAGEMENT
weSTART designed and executed a series of impactful Social Media Posts and eShots, driving delegate bookings for the BASEM annual conference.
Working with weSTART for our 2023 Annual Conference was a great experience. Their expertise in creating powerful, standout graphics to support our conference theme ensured a large audience was attracted to our event. The delegate programme booklets were professional and seamlessly designed, making navigation a breeze for delegates.
When it came to marketing, they went above and beyond, creating a buzz on Social Media that went beyond the BASEM Membership.
weSTART didn\'t just meet expectations; they exceeded them. Their attention to detail, creativity, and dedication contributed to our conference being an unforgettable success. Looking forward to future collaborations! 🌐🚀
Lynda Phillips, Chief Executive
